• The Legend of Zelda: Skyward Sword Celebration

    The Legend of Zelda: Skyward Sword Celebration

  • Reggie and Mr. Miyamoto Cutting Cake

    25th Anniversary of Super Mario Bros. Celebration

    President and COO of Nintendo of America, Reggie Fils-Aime, and Nintendo video game designer, Shigeru Miyamoto, celebrate the 25th anniversary of Super Mario Bros. with a cake at Nintendo World in New York on Sunday, November 7, 2010. The cake depicts a level from Miyamoto's Super Mario Bros., one of the most beloved video games in history.

  • Pokemon Black/White Line

    Pokémon™ Black Version and Pokémon White Version Games Launch Celebration

    Pokémon fans wait in a line of more than 10,000 at Nintendo World in New York on March 5, 2011, to be among the first in the U.S. to purchase the Pokémon Black Version and Pokémon White Version video games for the Nintendo DS family of systems.

Nintendo World

Where the World Comes to Play!

Nintendo World is a premiere destination for family entertainment showcasing the newest Nintendo games on 12 Nintendo 3DS™ systems, 18 Nintendo DSi™ and Nintendo DSi XL™ systems and 17 Wii™ consoles. Our selection of games, accessories, apparel, candy and other items feature everyone's favorite Nintendo characters.

Mario Jumping

Visit us Today

Google Maps Read Terms of Use for Google Maps.

10 Rockefeller Plaza New York, NY 10020

On 48th Street between 5th
and 6th Avenues

646.459.0800 Phone

Via Subway
B, D, F, M to 47-50 Sts

Mario Bros Coin Nintendo World Storefront

Ask an Ambassador

To demonstrate how AR Cards work. Take a picture with a life-sized Mario!

We're Open

9AM-8PM Monday - Thursday

9AM-9PM Friday + Saturday

11AM-6PM Sunday

Mario Bros Coin

Nintendo World Events

The Legend of Zelda: Four Swords

Each Friday from 6-8 PM come to Nintendo World and embark on an exciting multiplayer adventure to save Princess Zelda. Bring your Nintendo 3DS, Nintendo DSi or Nintendo DSi XL system and our staff will help you download the free game (through 2/20/12) and provide helpful tips.

The Legend of Zelda: Four Swords

What's happening this week?



Ask an Ambassador

to tell you about StreetPass™ functionality on your Nintendo 3DS™ system

Mario Bros Block

Meet Our Ambassadors

Ambassadors

Michael, who joined the Nintendo World team in 2005, has been a fan of Nintendo since the original NES. He can usually be found defeating monsters in Dragon Quest® IX: Sentinels of the Starry Skies or catching them all in Pokémon™ Black Version.

Mario Bros Star